Lesson 4: Why Good Copywriting Can Improve Your Bottom Line
The power of the written word is phenomenal. Whether it be your website or brochure, benefit-oriented copywriting can improve your profits.
Your writing decides how your enterprise is viewed no matter where the writing appears. If you have poorly written text, it could break your business. Well written text can encourage readers to make the first step in hiring you – contact.
Benefit-oriented copywriting is your best bet on all of your materials. Your customers want to know what is in it for them. Describing your business in terms of the benefits they will receive will only help you connect with them. The human brain is designed to consider the needs of the self first. Describing the benefits your customers will get form your business will help them read all of your texts with themselves in mind. This can only help direct them to you to meet their needs.
More than anything, your copy should tell potential customers a number of things.
o You and your product are trustworthy and deserving of their attention.
o You will speak to your customers directly, and they will be handled by a professional.
o You will give your customers all of the information they need to make an educated choice about the product you are offering.
While there are no hard rules for copywriting, at the heart of it all, be sure to make sure your tone resonates with customers and reaches out to them. You should also make sure that your message seems trustworthy. Finally, be sure your content focuses on the benefits of hiring you for the product.
One of the most important things to remember for good copywriting is to be sure you are using the English language appropriately. Watch for grammar and punctuation errors, as this can send customers to another service provider.
Lesson 2: Closing More Sales To Improve Your Profits
Learning how to close sales for higher prices means you get to pick the higher quality, higher paying jobs each month. This means you will be making more money for less work.
The best way to start thinking about how to close deals is to consider the product you are offering. Remember that you are not just a trade, you are a salesperson for your trade. You offer the best product at the best quality, and you should convince yourself of that fact. It is far easier to sell something if you believe in it that if you incessantly feel like you are charging your customers too much money. Believe your level of quality is worth the price you are charging and your customers will believe you.
If you are having trouble closing a sale with a customer who thinks your product is too expensive, you might consider the following.
1. Tell the customer that you would rather have to discuss the price with them than apologize for the quality of your service. If you use a nice tone of voice, this should make them realize the level of work you are offering.
2. Ask your customer if they care more about the cost or the price. You should then explain to them that cost means what you pay for something of poor quality. Price is what you pay right now for the product rendered. Let them know that a quality product may have a higher price up front, but it will cost the customer far less in the long term picture. Be sure that you are honest with your customer about this.
Be sure that you never argue with a future customer. Even if you do not end up handling a sale with them, they could give you a bad recommendation with other customers.
Consider the first two lessons in this course: Charge More and Close More Sales. If you made one hundred thousand dollars last year, you could make even more doing less work with the information you have gained.
Sometimes when selling your home it is necessary to make a few improvements to realize the value that you want or to gain the attention that is necessary to sell a home on today’s real estate market. If you really want to get top-dollar for your home, you should really make sure that your home is in pristine shape, everything works as it should and the design elements of the home create a unified theme. For instance: avocado green appliances probably don’t go to well with a white theme minimalist kitchen. In top-dollar homes, unity is key.
If you take some time and look at your home as a product, which is necessary; think about what it offers to a consumer. There are some definite things that can add value to your home with just a bit of time and effort.
Paint – A new coat of paint will never hurt your home’s chances of selling faster. This applies to both the interior and the exterior. Try to use neutral colors as a wild color scheme can estrange certain buyers and you want your home to appeal to as many people as possible.
Landscaping – Landscaping has a huge effect on the visual impact of a home. The home’s frontage is the first thing that potential buyers see when viewing your property. A nicely landscaped yard with well-kept gardens and a neatly trimmed lawn are great selling points for a home.
Cleanliness – This is one of the singly most important things when selling any property. Nobody wants to buy a home that is in disarray. Homes with garbage and junk cluttering up the yard simply do not appeal to most buyers. This is also true for the garage. This is an area that tends to accumulate a huge amount of clutter and stuff collected over the years. Take the time to clean out the garage ahead of time. It will only save you the trouble of having to do it before the move.